Visit Topeka announced today that industry reporting for the month of July showed the highest performance for that month on record since recordkeeping began in 2003. According to the 2021 STR Report, the industry leading metric, Topeka’s July 2021 hotel revenue was the highest to date at $4.93M for the month of July; this was also the highest revenue reported in the Topeka hospitality industry for 2021. This is compared to revenue reported in July 2020 ($3.31M) and July 2019 ($4.15M). This is the second highest revenue rate on record, behind June 2019 at $5.22M.
“This is incredibly encouraging news and is a testament that Topeka tremendous growth; we’re seeing more hotels, attractions and events than ever before,” said Sean Dixon, president, Visit Topeka. “What’s more, newer events, like Topeka Music Week and Country Stampede, serve as a catalyst to bring more people to Topeka, giving the opportunity to fall in love with our community.”
“Topeka travel scene continues to thrive thanks in part to its outstanding attractions and events, as well as its great hospitality industry,” said Brent Boles, chair of the Visit Topeka Board and partner at Schendel Lawn and Landscape. “As more signature events, like the Country Stampede, take root in Topeka, we’ll see a greater economic impact for our hotels, attractions and restaurants.”
“These numbers are an exciting validation of our resiliency as a destination, and a real testament to the momentum we have going on in our community right now. Amid the setbacks and challenges, Topeka’s hotels have continued to provide excellent support and service to its guests,” said Kurt Young, executive director, Topeka Lodging Association. “I think Topeka will only continue to see higher occupancy rates as its great offerings are bettered highlighted and word of mouth grows, and our hospitality industry will be there to meet the demand this new growth entails.”
ABOUT VISIT TOPEKA
Visit Topeka, the Capital City’s visitors bureau, operates with the mission of increasing tourism's economic impact on Topeka through destination development and brand management.
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If you would like more information about this topic, please contact Bob Ross at Bob.Ross@TopekaPartnership.com.