Downtown Topeka, Inc. (DTI) is encouraging residents and visitors to shop downtown’s small businesses this holiday season. With Black Friday (November 27), Small Business Saturday (November 28) and Cyber Monday (November 30) swiftly approaching, Vince Frye, DTI president, and Rhiannon Friedman, incoming DTI president (start date: 12/1/20), believe that the time is perfect to start your holiday shopping downtown and support its many featured small businesses in the process.

“Shopping downtown during the holidays has been a long-held tradition by many,” said Frye. “And because this year has brought with it a whole new set of challenges for our small businesses to endure, we can’t think of a better time for shoppers to adopt this tradition, showing their support during this season of peace and goodwill.”

“We also want to encourage citizens and visitors to practice responsible commerce during the pandemic,” said Frye. “This includes ordering carry-out, shopping vendor’s online merchandise, and practicing social distancing and wearing a mask when making those in person appearances at our favorite small businesses.”

“The week of Black Friday is the official un-official start to the holiday shopping season and many downtown businesses are offering great deals you don’t want to miss out on,” expressed Rhiannon Friedman, incoming president of Downtown Topeka, Inc. “Whether it be unlocking special discounts for gift cards from Topeka Performing Arts Center, taking advantage of a great offer on a sweet treat at Hazel Hill Chocolate or enjoying special savings days on apparel and more at Ash Boutique, you can shop a variety of options in Downtown Topeka.”

“We’ve heard this message before, but it’s really important to share the significance of shopping small, shopping local this holiday season,” said Friedman. “The impact of keeping your dollars local, especially during this time of the year, goes toward the health of our local economy.”

To learn more about some of the area small businesses in Topeka & Shawnee County, be sure to review these helpful resources:  

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If you would like more information about this topic, please contact Jensen Simons at


About Downtown Topeka, Inc.

Downtown Topeka, Inc. is a non-profit operating under the Greater Topeka Partnership. Its mission is to ensure that Topeka’s downtown is the center of a thriving regional economy through recruiting, retaining and engaging commercial, cultural and residential opportunities.


About Greater Topeka Partnership

The Greater Topeka Partnership is the leading economic development agency in the region. Entities within the Partnership include the Greater Topeka Chamber of Commerce, Visit Topeka, Downtown Topeka, Inc. and GO Topeka.